STUDENT FOCUSED CLIENT DRIVEN INDUSTRY TESTED

AT TRIBECA, We are your partner, an extension of your team.

We understand that you are in the business of serving students and need to ensure your marketing dollars are deployed in a way that is effective and affordable, but that is ethical too.

We commit ourselves to representing you and your interests 100%. Integrity is at the core of all we do, for us, for you and for the constituencies you serve. We understand that you need to connect with your future graduates with integrity. We take this responsibility very seriously.

We value our relationships, our ability to nurture old ones and our ability to build new ones.

We value family, friends and fun. We surround ourselves with like-minded folks – people who love this business, love the people we serve, and who are willing to go that extra mile, for us and for you.

We value YOU – and the opportunity to serve you today or in the future!

OUR TRIBE

ANTHONY ROLON

Chief Executive Officer

Down Arrow

Our CEO and Co-Founder is a former executive in the private post-secondary education sector with over 20 years of experience in Admissions and Marketing management. Since 2008, Anthony has launched several ventures designed to provide Admissions and Marketing solutions that help schools grow enrollments. These solutions include Lead Generation, Technology, Call Center Services in addition to Tribeca’s full complement of services. Anthony is our resident chef and cigar aficionado but is happiest spending time with his family.

WENDY ROLON

Chief Operating Officer

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Our COO is an Education Industry executive with over 25 years of management experience in School Operations, Marketing, Administration and Student Finance. She previously worked in school groups that ranged from single, privately-owned entities to multi-location public companies before Co-Founding Tribeca Marketing in 2011. Wendy is our social coordinator and enjoys putting together a “fungenda” for the team. At home, she loves to spend time with family while enjoying a good bottle of wine.

RICHARD MCCULLOCH

President

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Richard is a Postsecondary Education specialist with over 20 years of experience in the private higher education sector. Throughout his career he has focused on endorsing the benefits of higher education and the importance of institutions cultivating a value-substantiated student experience with positive graduate outcomes. Coordinating marketing strategies and offering onsite Marketing and Admissions coaching to Tribeca’s clients is his passion. In his free time, he loves to read, write commentaries and spend time with his family.

LAURIE SPARTA

Director of Client Services

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As Director of Client Services, Laurie creates, deploys and manages digital and traditional media marketing plans for our clients. With over eight years of client and vendor management experience in the Education sector, she is committed to exceeding client expectations and is passionate about achieving optimal results. Although originally from New Jersey, the Florida sun seems to better accommodate her love for the beach and boating.

LIA VINOGRADOV

Director Of Media Marketing

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Lia is a detail-oriented digital marketing manager that with 10 years of experience in digital marketing. Her professional expertise took root as digital specialist at a successful ecommerce startup in California. Lia started as a PPC specialist at Tribeca and through her commitment to continuing education in digital marketing innovations and strategies, was promoted to Director of Digital Marketing. Lia stays centered yet creative thanks to yoga and wine.

ISIS DUERO

Social Media Manager

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Isis is a passionate social media strategist and marketing professional with an eye for the creative, a talent for producing engaging content, and a commitment to delivering exceptional campaign results. In her free time, you can find Isis at her local coffee shop, keeping up with the latest trends, pumping up her heartbeat at OT Fitness, or on Instagram stories.

Valeria Villena

Social Media Coordinator

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Valeria is a self-motivated and enthusiastic social media marketing and visual communications professional. With her strong ability to understand and analyze a target market, Valeria is able to bring a unique skill set to increase engagement and improve social media presence for our clients. She’s also a travel enthusiast and enjoys connecting with individuals and learning about other cultures.

RANDY WILLIAMS

Vice-President of Technology

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HAYDEN CAMPBELL

YNOT Account Manager

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KYLE O’CONNOR

SEO Specialist

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Kyle is a web developer and SEO professional with over 10 years of experience. Because of his web development background Kyle brings with him a broad skill set which is allows him to properly implement both technical and content-based SEO. He loves learning new things, music and spending quality time with his daughter.

F.A.Q.'s About Tribeca Marketing Group

Why does Tribeca consider itself a Student Focused Agency?

Our experience in Higher Education has shown that the best way to market a school, college or university is to understand and focus on the target audience: Students. Our services and solutions are designed to develop relationships between students and schools that result in them becoming a part of each other’s success and mutual growth.

How does Tribeca’s Higher Education experience help its Higher Education clients?

Having firsthand experience and practical knowledge of Higher Education operations affords Tribeca a real-world perspective on how we market educational institutions. We effectively partner with our clients because we understand the metrics that matter in the Higher Ed sector. From enrollment-based budget building, to student-focused messaging and strategic consulting, Tribeca knows how to market to students because we once were responsible for educating them.

Is Tribeca the right Agency for our school?

The simple answer is “Yes”. Tribeca is the right Agency for schools and school groups of all shapes and sizes. Whether you are a single campus school that is privately owned or a multi-campus, multi-brand school group that is equity-funded or publicly held, Tribeca has and does offer marketing and admissions services to schools just like yours.

What can a client expect from Tribeca?

As your higher ed marketing firm, we view ourselves as an extension of your team. With our practical experience in the Higher Education sector, we are equipped to provide strategic assistance from the pre-campaign planning, budget building and targeting, and throughout the student journey. We understand that college marketing trends are always evolving; therefore, we use our data driven approach to continue to refine your marketing plan and facilitate enrollment growth.