MEDIA & ADVERTISING
- Brand Development
- Content Creation
- Content Strategy
- Digital Advertising
- Direct Mail Marketing
- Email Marketing
- Graphic Design
- Outdoor Advertising
- Paid Search
- Paid Social
- Pay-Per-Inquiry Management
- Print Advertising
- Radio Advertising
- Search Engine Optimization
- Social Media Engagement
- Television Advertising
- Video Production
- Web Design and Development
Marketing & Admissions Consulting
MAC is Tribeca’s consulting, coaching and training arm. We leverage our Higher Education Admissions, Marketing and Operational experience to provide you and your team with the knowledge it took us decades to develop. MAC Services are always tailored to suit. Use MAC for:
- Consulting Use our “fresh eyes” to identify opportunities to enhance outcomes
- Coaching Develop your Directors and Admissions personnel one-on-one or in a group setting
- Training Improve your campus morale and maximize performance through MAC’s informative and inspirational training sessions
In order to effectively measure and optimize your marketing activities and outcomes, you have to rely on accurate and complete data. Working with Tribeca gives you access to our proprietary lead management system designed specifically for higher education institutions, Ynot?.
Ynot? is an all-in-one cloud based application that combines marketing, lead data and admissions all into one
Ynot’s fully integrated features create a seamless bridge between technology and marketing.
3rd party integrations
Our technology can capture lead flow from many different sources and can pass it through on a real-time basis to your Student Information System or CRM. Our highly customizable API provides for a seamless pathway to exchange data between Ynot? and other systems. Currently, Ynot? integrates with CampusVue/CampusNexus, Salesforce, Velocify, Mail Chimp and other third party platforms.
Tracking & Attribution
Ynot? also contains an internal Call Tracking feature. Tracking phone numbers can be purchased for each marketing campaign so you can have a complete view of how your campaigns are actually working. Tracked calls are recorded and recordings are stored in the system for audit and training purposes.
Our system contains a robust suite of customizable reports to better help us, and you, assess your Marketing and Admissions effectiveness.
Schools can also work with Ynot beyond its marketing capabilities. Ynot? also contains a Contact Manager and Call Center module designed to increase Admissions productivity and maximize Admissions performance.