OUR SOLUTIONS

From developing a comprehensive strategy, to launching an individual campaign, our Marketing and Admissions solutions drive results in a responsible and cost-effective way.

Our combination of strategic industry expertise and marketing prowess allows us to execute strategic initiatives that grow enrollments and your institutional brand.

Media & Advertising
Marketing & Admissions Consulting
Ynot Technology

MEDIA & ADVERTISING

  • Brand Development
  • Content Creation
  • Content Strategy
  • Digital Advertising
  • Direct Mail Marketing
  • Email Marketing
  • Graphic Design
  • Outdoor Advertising
  • Paid Search
  • Paid Social
  • Pay-Per-Inquiry Management
  • Print Advertising
  • Radio Advertising
  • Search Engine Optimization
  • Social Media Engagement
  • Television Advertising
  • Video Production
  • Web Design and Development

Marketing & Admissions Consulting

MAC is Tribeca’s consulting, coaching and training arm. We leverage our Higher Education Admissions, Marketing and Operational experience to provide you and your team with the knowledge it took us decades to develop. MAC Services are always tailored to suit. Use MAC for:

  • Consulting Use our “fresh eyes” to identify opportunities to enhance outcomes
  • Coaching Develop your Directors and Admissions personnel one-on-one or in a group setting
  • Training Improve your campus morale and maximize performance through MAC’s informative and inspirational training sessions

Technology

In order to effectively measure and optimize your marketing activities and outcomes, you have to rely on accurate and complete data. Working with Tribeca gives you access to our proprietary lead management system designed specifically for higher education institutions, Ynot?.

Ynot? is an all-in-one cloud based application that combines marketing, lead data and admissions all into one

yNot

Ynot’s fully integrated features create a seamless bridge between technology and marketing.

3rd party integrations

Our technology can capture lead flow from many different sources and can pass it through on a real-time basis to your Student Information System or CRM. Our highly customizable API provides for a seamless pathway to exchange data between Ynot? and other systems. Currently, Ynot? integrates with CampusVue/CampusNexus, Salesforce, Velocify, Mail Chimp and other third party platforms.

Tracking & Attribution

Ynot? also contains an internal Call Tracking feature. Tracking phone numbers can be purchased for each marketing campaign so you can have a complete view of how your campaigns are actually working. Tracked calls are recorded and recordings are stored in the system for audit and training purposes.

Reporting

Our system contains a robust suite of customizable reports to better help us, and you, assess your Marketing and Admissions effectiveness.

Other Services

Schools can also work with Ynot beyond its marketing capabilities. Ynot? also contains a Contact Manager and Call Center module designed to increase Admissions productivity and maximize Admissions performance.

F.A.Q.'s About Our Marketing Solutions

What does it mean to be a Full-Service Marketing Agency?

As a Full-Service Marketing Agency, Tribeca handles all aspects of your Higher Ed Marketing program. This includes not only developing strategies for how you should deploy your Marketing dollars, but determining how much you should be spending on Marketing in the first place. We develop budgets, define brand identity and messaging, execute your organic and digital marketing channels, and analyze data for optimization and improved results, among many other functions. We serve as a strategic partner to help you develop a sound and effective plan for your institution’s growth.

How do I know what solutions are best for our school?

Through the strategic approach by which we evaluate the needs of our clients, we audit current marketing channels being employed, assess their performance and then prescribe the strategic actions that fit the needs of each institution with which we partner. This process ensures that the solutions we propose are specific to the needs of each client and represent the services that best facilitate the success metrics and goals of the client.

What are MAC Services and how can they help our school?

Tribeca provides MAC Services (Marketing and Admissions Consulting) as a strategic support solution for our Higher Education clients. Through MAC, we leverage our Higher Education Admissions, Marketing and Operational experience to provide you and your team with the knowledge and tactical planning that took us decades to develop. Through our consulting, we use our “fresh eyes” to identify opportunities to enhance institutional outcomes. Through our coaching, we assist in the development and performance of your Directors of Admissions personnel in one-on-one or in a group setting. Through our informative and inspirational training sessions and workshops, we address operational opportunities in areas such as campus culture and optimizing institutional performance.

Why does Tribeca use Strategic Partners?

No Agency can be an expert in every area of Marketing. At Tribeca, our focus is to provide our clients with the best mix of resources and solutions to help our schools meet and exceed their goals. We pride ourselves on our selection and use of Strategic Partners and, just as we are an extension of your team, they are a valued extension of ours.